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Cafe2U is the largest coffee van Starbucks Coffee. Our mission: to inspire and nurture Coffee Boy. The trend is attributed to shrinking disposable incomes, but also to the rise of independent coffee shops and smaller chains, which are increasingly popular outside of the metropolitan centres in which they were born. One person who thinks so is Valbona, whom I meet in my local Costa in Peckham, south London, home to about a dozen artisanal coffee shops.
She is sitting with her sister and two friends and tells me that she drinks in Costa daily. She nurses a large — huge, in fact — soya latte. Bowl-sized mugs have become a signature of the Costa brand. Even the espressos fill a good-sized cup. We can sit here and talk. Valbona draws a blank and shakes her head.
Couples, whole families, students and individuals on laptops fill every seat. There is a sense of it being a free space in which to meet, talk and read the papers, more so than in other coffee chains, where a grab-and-go clientele seems more common.
But free it is not. Plus, you might assume that the ubiquity of Costa would have cheapened the brand, making the price point less justifiable. But you would be wrong.
According to Whitbread representative Esme Knight, its ubiquity is exactly what makes Costa the coffee shop of choice in Britain. At Wetherby services on the A1 between York and Leeds, there are seven outlets at which one can purchase a Costa coffee; Exeter services on the M5 boasts five. Read more. Over this period, the number of stores more than doubled.
In the fiscal year ending , there were a total of 2, Costa stores open in the UK. Including international operations, Costa's total number of stores came to 3, in Costa Coffee is a British multinational coffeehouse brand, operating stores in 31 international locations as of and ranking as the biggest coffee shop chain in the UK.
Costa is also a leading player in the European coffeehouse market, with the highest number of units in Europe in Owned by leisure and hospitality company Whitbread, Costa generated total revenues of 1.
The prominence of Costa in the UK is also reflected in the number of consumers using the chain, with Costa ranking first for usage in compared to other coffee shop and sandwich bar brands.
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