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Link: Copy link. Whether releasing the Aloha From Hawaii LP everywhere simultaneously was a good marketing move or just publicity hype is a debatable question, but one of little import.
A quick look at the World Almanac reveals that in there were countries in the world with more than a million in population. Keep in mind that the satellite feed was available only to those nations who had signed a licensing agreement with RCA to broadcast the show in their countries.
There has never been any evidence, however, that Aloha From Hawaii was ever broadcast in China, Russia, or any other communist nation. Now, what about the claim that over a billion people actually saw the Elvis special? How could he determine the actual number of viewers four months before the broadcast? Still, Presley pundits through the years have continued to insist that between 1 and 1.
Aloha was transmitted to 38 nations, but Alan Hanson says in his Elvis History Blog the combined populations of those countries was 1. The idea for a satellite broadcast was conceived by Presley's manager, Col. Tom Parker, while they both lived part-time in Palm Springs in Pasetta, 81, who now lives in La Quinta, Calif. They didn't have television.
By the accounts of those closest to him, the Aloha concert was the last time Presley suspended his prescription drug abuse and performed at his optimum pound weight. Biographer Peter Guralnick and bodyguard Sonny West credit Pasetta for inspiring the singer to clean up his act. After meeting Pasetta, West said Presley insisted that he and two other bodyguards join him on a diet that included a daily injection of protein taken from the urine of a pregnant woman to burn up the fat in his system.
Pasetta said he told Presley at their first sit-down meeting, attended by two bodyguards, he had to lose weight before the concert. I said, 'I'm going to go from your neck to the top of your head. That's going to be your sex appeal on the tube, along with your voice, and it's going to make a landmark. He grabbed me, put his arms around me and said, 'You're the first person who was ever honest to me.
He was just coming off his Academy Awards broadcast directorial debut when Hamlin offered him the opportunity to work with Presley. However, we find it much more important to highlight the true achievements of that evening in Hawaii that are vastly buried under these myths. Above all, the existence of this show itself proves that the view often held among fans, that Colonel Parker was no longer up-to-date as an artist manager in the s, is false.
This satellite spectacle was his idea, which made him far ahead of his time. It was a pioneering achievement that has remained unrivaled in its uniqueness and success to this very day, and the initial spark came from the old Dutchman, watching President Richard Nixon's state visit to China live on TV, transmitted by a satellite.
If the President could do it, then Elvis certainly could do it, too. When NBC's recommended director Marty Pasetta who was also responsible for staging the Academy Awards Show came up with new ideas like the catwalk, mirrors on stage, and a lavish light installation, Parker initially reacted dismissively, as for him this probably felt like too much meddling from an outsider, leading to too much change with too much modern bells and whistles.
Elvis, on the other hand, was thrilled by Pasetta's concept, so it was played out because Elvis always had the final word. Elvis was less enthusiastic, however, as Pasetta - who had previously attended an Elvis concert - confronted him with the fact that he had found his show boring and his physical appearance severely overweight; but Elvis took the criticism to heart, reworked his program and lost about 10 pounds.
Let's take a look at the myths now: The most popular one is that the show had been broadcast live around the world, which even my parents believed in. Everywhere else the show had to be broadcast from videotape, days, weeks, or even several months later. For an actual worldwide live telecast several satellites would have to be connected in parallel. But that would have been pointless, because due to the different time zones on the globe, in most countries the show would have run at a very unfavorable time when no one sits in front of the TV.
Of course, a hardcore Elvis fan would surely tune in at 5 in the morning to see his idol, but Parker wanted to reach the masses, and that would only have been possible at a time that was acceptable for the average consumer. Even on the British Isles, where Elvis had the most loyal fan base outside of his American homeland, the show did not run until after his death. So how did it come to the legend of the worldwide broadcast? Well, beforehand Colonel Parker and his staff had really done everything to give that impression, and the following factors have helped make it work:.
It is expected that the largest audience in excess of one billion people ever to see a television show will view it on successive evenings beginning January 15, The concert will be televised from the Honolulu International Center which will be set up to accommodate over five thousand for the show on January 14, , at AM Local Hawaiian Time. The following night it will be shown in 28 countries in Europe via a Eurovision simulcast.
NBC will show the program in the United States at a later date'. It may be doubted if such negotiations really took place, but even if so, they definitely turned out unsuccessful. China, India, the Soviet Union, and several more countries where the show actually was not broadcast have such arrows, though.
All of this promotion was so elaborate that until today it is believed that the show could be watched worldwide, or at least in most parts of the world, and live, too. We wanted to know for sure and thus contacted fan clubs, newspapers, and TV stations around the world to find out where the Aloha concert was actually broadcast and who else could have seen it under what circumstances.
The answers were, to put it mildly, very enlightening. Let's start with the countries named on the 33 straw hats that Parker virtually sold as a safe bet, from top left to bottom right, and to each country we add all information we could get:.
Japan Live broadcast via satellite at h local time on NTV. Italy No broadcast. However, small parts of northern Italy were able to watch the broadcast from Austria and Switzerland. Mexico No broadcast. Some wealthier Mexican Elvis fans rented rooms in international hotels to watch the show on American cable TV there. Israel No broadcast.
Israel was quite backward TV-wise at this time time, mainly due to the fierce influence of Orthodox Jews. In there was the first official television station, and since they had color TV. It was exactly that year when 'Aloha' was shown for the first time in Israel. Netherlands Broadcast on Friday, April 27, on Nederland 1.
United Kingdom No broadcast. Finland No broadcast. Argentina No broadcast. However, almost a year later, on December 1, , a minute compilation was shown on TV. For all love - that does not count. South Africa No broadcast. This straw hat was a 'snow job' par excellence, because South Africa didn't even have TV before Spain Spanish fans told us that the show was broadcast there, but unfortunately nobody knows exactly when.
The figures vary from 'the very next day' to 'several weeks later', the former being more than unlikely. Thailand Broadcast on Saturday, January 20, on TV4 from a borrowed black-and-white videotape recording of the Japanese live broadcast. In , New Zealand did not have any nationwide television, let alone access to satellite broadcasts. Our mails to Iranian TV stations remained unanswered. We only have the accounts of two Iranian Elvis fans who both reported that the show was shown on Persian television at the time and it was a great success.
However, both also said that it was a live broadcast, but this is impossible because the satellite could not reach the national territory of Iran. Anyway, we are inclined to believe that Iran, under the Western-oriented Shah, somehow got to see the show from a videotape at that time and we therefore generously list it. Guam Displaying Guam here as an own country is a joke in itself because this small island of about two thirds the size of Memphis, Tennessee, with just 91, inhabitants in is — just like Puerto Rico — a not incorporated territory of the USA.
So Guam belongs to the United States. All we know is that Guam — despite its position within the coverage area of the satellite — could not participate in the live transmission due to lack of available technology.
Whether the show ran delayed, possibly parallel to the US, can no longer be affirmed because there is neither a tape of the show nor a record of a broadcast in the archives of the former NBC partner channel KGTF-TV now PBS Guam , which leads to the assumption that there was no broadcast there.
Unfortunately, no one from back then is still working at the TV station, and an Elvis fan club could not be spotted on Guam either.
So there remains a question mark with a tendency to 'no', but since Guam is not a real country, it doesn't count anyway. Turkey Despite all efforts, we could not get definitive statements; all requests to Turkey remained unanswered, and our Turkish-born friends in Germany are either too young or have nothing to do with Elvis.
But a broadcast is more than unlikely: Turkey was way behind technologically in , they didn't even have color television before At the beginning of the 's there was television only in the capital of Ankara, and later on, in the middle of the decade, in the agglomerations of Istanbul, Izmir, and Edirne; however, only very few people could afford the expensive luxury of a TV set.
In addition, there was no widespread interest in Western pop culture in Turkey. Hardly anyone there knew Elvis Presley. Even today, in Istanbul, the country's 'westernmost' metropolis after all, you have to spend a long time looking for Elvis CDs in record stores.
Realistically, we can therefore assume that Turkey was not involved in this spectacle. Since this unexpectedly low result has surprised us a lot, we have taken other countries in assumption that could possibly have broadcast the show without having a 'straw hat' or otherwise being announced, e. Portugal or Luxembourg.
Portugal was a dictatorship back then, where Elvis was virtually forbidden, but at least the Luxembourgers were able to watch the broadcasts from Germany, Belgium and France therefore had the pleasure four times. The same with Liechtenstein, where you could enjoy the Austrian and Swiss broadcast. Likewise, the Monacans could watch the French broadcast. And of course, people could illegally watch the spectacle in parts of East Germany on West German television.
We hoped to come up lucky in Malaysia, because Elvis was very popular over there, the country lay in the broadcasting area of the satellite, and they were also technically up to date — but Aloha was first shown there on TV many years later. We only found a single country actually involved that was never mentioned, namely Canada, where the show ran simultaneously with the US broadcast. All the publications dealing with the Aloha show — whether web sites of any kind including the official Elvis website , Elvis magazines, books, or even serious press — are always mentioning 'more than 40 countries involved in the broadcast'.
Where they got that number from, and why it's been repeated over and over and written off from each other unevaluated for four decades, remains a mystery to us, as well as why no one has ever questioned these numbers or even pursued anything that might have been an approach to serious research.
In fact, only 21 countries were actually involved in the television broadcast, 6 of them live and 15 more countries delayed some of them for several weeks or even months.
In there were more than states on this planet.
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