The spectrum for specificity is wide, so try to think of some at different levels of focus. You might be able to zoom in further than you think—there are engaged, loyal communities for all kinds of interests. Consider RaceGrooves , a channel dedicated to toy cars and trucks with over k subscribers.
Another way to narrow down is to mash up two saturated categories. She has ten million subscribers. Starting a YouTube channel is a lot of work. There are a few questions you can ask yourself to help determine the longevity of your idea. There are multiple ways to generate income on YouTube including the YouTube Partner Program , affiliate marketing, and sponsorships. Monetizing , however, generally requires subscribers. Narrowing in on a specific niche can help you generate subscribers and make your channel more conducive to working with brands down the line.
Another question to ask here is whether or not this topic is something you can dive very deep into. Make a list of ideas ranging from specific video ideas to types of videos you could branch out into. For the cocktail example, can you eventually work in interviews with the top bartenders in your area?
Staying on top of trends is super helpful, and on-trend videos can boost your rankings and help people discover your content. Use tools like Google Trends to help forecast the longevity of your topic. While it is important to do some planning before posting, at a certain point, you do just need to start the channel. Reports such as traffic sources and audience demographics can help you tweak and hone in on your niche as well.
Remember that no matter how much planning and preparation you do, your channel will continue to evolve. Finding a YouTube niche is not so much an end-all-be-all as it is setting yourself up for success. Get even more templates from Storyblocks. Caryn Tayeh is a freelance writer whose specialties include tutorials, content marketing, and video production.
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I agree to recieve this newsletter and know that I can easily unsubscribe at any time. Of course, the best way to grow your YouTube channel is to create and distribute great content. Some of your best videos can be created from engaging, valuable, useful, and actionable content you have already. So content that solves problems for your audience is a great way to drive traffic.
Perform a content audit to discover the blogs, guides, and other high-performing pieces you currently have and think about how to repurpose them to create relevant and engaging videos.
Keep it short and sweet. It's important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction. YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments.
So try to respond to every comment you receive if possible! You can also take the time to visit other channels and engage, this could be a brand similar to your own or simply one you admire. Post questions or comments that can drive engagement by asking questions relevant to the content or even just asking what content they like to see on your channel or would like to see more of.
Plus, make sure to thank people for sharing on Youtube and other channels. Think about using a social content distribution and engagement dashboard to help you keep track of key engagement metrics on YouTube. So your content may be great, but does your channel look appealing? If you want visitors to take your YouTube channel seriously and subscribe, you need to look professional. So it makes sense to carry over that branding to your YouTube channel.
One of the wonderful things about social media is that you can cross-promote content on different channels. Promoting your YouTube videos on your other social channels is the easiest way to grow your audience. So think about what channels you are on?
Facebook, Linkedin, Instagram, TikTok? YouTube doesn't have a particularly good system to filter and find channels you might like, nor a good search function, particularly for channels.
It's better to use a third-party website that tells you about new YouTubers you might like. Channel Crawler should really be something that YouTube builds into its own site. The site has indexed over , YouTube channels to make a simple tool that lets you filter channels easily. You can even add keywords to your search, which work the same as Google search strings. For example, you can add "-Minecraft" to exclude Minecraft channels while searching in the video games category. Channels Hunt has done what YouTube has been terrible at doing for so long: a neat category-wise list of all the major channels.
The site has classified YouTube channels so far, across categories like sports, beauty and fashion, entertainment, gaming, science, how-to, tech reviews, food and drink, children, and so on. You'll even find awesome wrestling channels! Each category has a bunch of sub-categories too, each labeled with how many channels are in it. So for instance, with a couple of clicks, you can find the best channels for movie lovers. Channels Hunt also recommends six new channels every week, usually from popular accounts with plenty of videos.
It also has a list of the biggest channels added in the last 30 days, so you might find some cool new people to follow. You create a room, send a link to whoever you want to watch with, and you get a movie theater-like experience.
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